Below is a code which will show how to open new Entity Record and pass parameter to the new form while opening
var phone1 = Xrm.Page.getAttribute("ap_phone1").getValue();
var phone2 = Xrm.Page.getAttribute("ap_phone2").getValue();
var phone3 = Xrm.Page.getAttribute("ap_phone3").getValue();
var phonetype1 = Xrm.Page.getAttribute("ap_phone1type").getValue();
var phonetype2 = Xrm.Page.getAttribute("ap_phone2type").getValue();
var phonetype3 = Xrm.Page.getAttribute("ap_phone3type").getValue();
var parameters = {};
parameters["ap_phone1"] = phone1;
parameters["ap_phone2"] = phone2;
parameters["ap_phone3"] = phone3;
parameters["ap_phone1type"] = phonetype1;
parameters["ap_phone2type"] = phonetype2;
parameters["ap_phone3type"] = phonetype3;
// Opening New Record of "ap_profiling" entity , if you want to open existing record please pass recordID instead of Null in 2nd parameter
Xrm.Utility.openEntityForm("ap_profiling", null, parameters);
var phone1 = Xrm.Page.getAttribute("ap_phone1").getValue();
var phone2 = Xrm.Page.getAttribute("ap_phone2").getValue();
var phone3 = Xrm.Page.getAttribute("ap_phone3").getValue();
var phonetype1 = Xrm.Page.getAttribute("ap_phone1type").getValue();
var phonetype2 = Xrm.Page.getAttribute("ap_phone2type").getValue();
var phonetype3 = Xrm.Page.getAttribute("ap_phone3type").getValue();
var parameters = {};
parameters["ap_phone1"] = phone1;
parameters["ap_phone2"] = phone2;
parameters["ap_phone3"] = phone3;
parameters["ap_phone1type"] = phonetype1;
parameters["ap_phone2type"] = phonetype2;
parameters["ap_phone3type"] = phonetype3;
// Opening New Record of "ap_profiling" entity , if you want to open existing record please pass recordID instead of Null in 2nd parameter
Xrm.Utility.openEntityForm("ap_profiling", null, parameters);